My Kind of Blue Brand Campaign

Client: Florida Blue
Goal: To create a brand campaign that can be used for both Medicare and Consumer segments. The juxtaposition of imagery with the typography creates a feeling that no matter where you are in life, what your background is, or what your hobbies are, Florida Blue has your back and a health plan that fits your needs.
My Role: I designed the overall look for the campaign and art directed individual pieces of this campaign.
This campaign was the most successful brand campaign in company history, exceeding social engagement goals for the year in just six weeks. We also won a Silver Addy for this project.

Mobile truck and event signage